Accor Sets The Pace With Pearl River Delta Expansion
Written on May 24, 2006 by admin
| Accor builds hotel network in Hong Kong, Guangzhou, Macau and Qingyuan; partners with China Southern Airlines; and launches a new reservations centre in Guangzhou | |
| Accor is targeting the Pearl River Delta, aiming to double its hotel presence in China's southern economic power-zone.
At the start of 2006, Accor operated seven hotels in the Pearl River Delta - in Hong Kong, Shenzhen and Dongguan. By 2008 this is likely to increase to at least 12 hotels, with major new Sofitel, Novotel and Ibis projects under development.
Accor's expansion in the Pearl River Delta is part of the company's rapid development in China that will see the company grow its network from the current 34 hotels to over 50 in the next two years. |
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